Tel Aviv is trying to advertise itself especially among homosexuals in Spain, the United States, and Latin America. In particular, a recent event was held in the Brazilian city of Sao Paulo, in which Israeli DJ Erez Ben Ishay took part. These happenings run by Tel Aviv Gay Vibe are meant to attract gay tourists to visit Tel Aviv.
On November 10th, TripOutGay.com, a comprehensive travel site dedicated to LGBT tourists and MTV's first independent, gay travel-friendly site, declared Tel Aviv a 2010 finalist for "Best Breakout Destination" and "Sexiest Place on Earth" at the second annual "TripOut Gay Travel Awards" in London.
Popular travel guide, Lonely Planet, recently declared Tel Aviv to be along the top #3 cities in the world to visit in 2011, declaring:
"Tel Aviv is the total flipside of Jerusalem, a modern Sin City on the sea rather than an ancient Holy City on a hill. Hedonism is the one religion that unites its inhabitants. There are more bars than synagogues, God is a DJ and everyone’s body is a temple. Yet, scratch underneath the surface and Tel Aviv, or TLV, reveals itself as a truly diverse 21st-century Mediterranean hub. By far the most international city in Israel, Tel Aviv is also home to a large gay community, a kind of San Francisco in the Middle East. Thanks to its university and museums, it is also the greenhouse for Israel’s growing art, film and music scenes."
Even more recently, popular American magazine, City Journal, dedicated a recent feature regarding Tel Aviv, declaring:
"Tel Aviv is the Middle East’s most socially liberal city by far; in some respects, it is even more socially tolerant than Michael Bloomberg’s New York—the self-appointed beacon of urban toleration. Out magazine, for instance, calls Tel Aviv “the gay capital of the Middle East” (there’s not much competition, true). As long as civic peace is maintained, few Tel Avivans think that another citizen’s lifestyle is any of their business."